Introducing the New and Trending collection which always features the latest and greatest beaded bracelets and gold-tone jewelry. We’re reimagining classic designs in new colors and patterns with more words to inspire you. We’re also highlighting our custom friendship bracelets so you can combine gorgeous beads and one-of-a-kind messages.

Our beaded bracelet lineup is constantly evolving, so you’re sure to find something new or rediscover an old favorite. Start with “You Got This” in Alpine, with delicate clear and violet crystals and gold accents for a subtle, yet eye-catching statement piece. Brighten your day with “Be Happy” from our Lucky Symbols collection. The smiley face beads and rainbow accents are instant mood-boosters.

Customizing your own beaded bracelet lets you show off every mood and celebrate any occasion. Just choose the perfect bead style and add a message for a special gift to yourself or a loved one.

Don’t forget to register your word! Look for the code on your bracelet’s charm tag and complete the profile on our website. Upload your word journey story and wear the bracelet for as long as you’d like. Pass it on to someone who needs a dose of inspiration and track the word’s journey as your bracelet lights up the world.